The Olympics' Music-Branding Gold Medalists: Jay-Z Duracell, Samsung Leftover Cuties, More
Coca-Cola & Mark Ronson
Coca-Cola’s official Olympic anthem, Mark Ronson’s “Anywhere In The World,” was featured prominently during the telecast, but it’s on-site where the song came to life - literally.
Coca-Cola and its licensing agency Music Dealers installed a Beats Lab in the athlete village that allowed Olympians to create their own live remix of the song in any genre, from dubstep to bluegrass.
Read more at http://www.billboard.biz/bbbiz/industry/branding/the-olympics-music-branding-gold-medalists-1007829752.story#dKvsm3riuHwfMHel.99
